Strategic Digital Marketing

Product Marketing / Digital Content

Engaging Audiences

Throughout my career, I inevitably recognize opportunity gaps and unique product and selling propositions that add value to the market. For example, I recently bootstrapped 10-Months of development of a first-to-market B2B/B2C business model reimagining bridal resale in an eCommerce-meets-local collective with a unique try-before-you-buy shopping option. I managed R&D, UX, Brand, Design, Testing, Go-to-Market strategy, Content, Press, Ads, and Fundraising and I also recruited an equity-only starting team, launching with 250 SKUs sourced through consignor brides and retail partners in pilot areas.

Pitch Decks | GTM | Start-ups

Promoting New & First-to-Market Business Model for Financing, Partnerships & Team Motivation

Pioneer of a new and innovative resale marketplace. Think ThredUp meets StitchFix meets Uber, where “Brideshare is the new Rideshare”. We match real-time demand online to local retail partners for a try-before-you-buy option. Building a network helping Main St. Bridal thrive. Driving more local business, reducing stock, turn-key resale as a service, without additional investment. Brides can delight in online and local shopping critical to the bridal experience.

Pitch Deck Video

   ^{Shared to Investors, Influencers, Media, Alliances, Pitch Contests, Team building & development}

Campaign Proposal

Experiential Sales Event

Online/Local Bridal Network

Mpower Training Center

Paid Search Marketing

Consistently Generating above Average Performance Rates:
– CTR 10%+
– ROAS 500%+
– ROI 400%+

Details Provided upon Request including Google Analytics G4 Conversion Tracking

Local and National Optimization, Technical and Backlink Management


example 1	example 55
example 2	example 66
example 3	example 77
example 44	example 88

 ^{Building SEO programs improving on page optimization, technical performance and search engine 
       rankings sustainably as compared to one and done paid media.}

 ^{20%-30% growth MOM Top 20 SERP 12 month consecutively resulting in 7,000 new organic users 
       per month while improving content quality and focus. Organic website attribution increased 530% MOM with focused}
     ^{keyword strategy, page optimization and technical audit.}

Paid Social Marketing

Design and Ad Management for Lead Generation and Traffic Generation, Sales, Feedback, Proof of Concept, and Product Market Fit. Consistently generating above average performance.

Samples

Business Plan & Executive Summary

New product or business planning documents

Executive Summaries & Business Plans

Executive Summaries and Business Plans detail a company’s mission, operations, industry standing, competition, brand and marketing objectives, GTM strategy, and financial projections. A roadmap and valuable tool for staying focused or making pivots, and essential in attracting investors, and strategic partnerships,

Executive Summary & Business Plan available upon request

   ^{Brand Communications strengthens your message across channels consistently and insistently}
       ^{builds brand equity and trust}..

Executive Summary (Cliff-notes) – One Pager

bonnie-gringer-sharethelovely-one-pager-business-plan Download

  ^{Detailed 1-page business summaries summarize market positioning, financial projections,}
      ^{differentiators & goals. Helps keep an eye-on-the-prize. Quickly amplifies the "what", "why, "how".}

Press Releases

Amplifying News to Create Buzz, Media Coverage, Guest Spots, Authority & Influencers

Bridal Changemaker, Saving Main St. Bridal – “Share the Lovely”, Reinventing Resale for Brides & Retailers. The Uber of Bridal Industry watchers are saying Share The Lovely is a true game-changer – with the potential to make a real difference for struggling bridal shops while making life easier for stressed-out brides… [more]

Press Release

 ^{Distributed to the Media, Contacts, Influencers, Blog, Social. Amplifies mission, wins, and authority}

 ^{Gained Press Coverage, Podcasts Guest spots, Interviews, Partnerships & Alliance Interest.}

More Press Releases

Rebranding & Website Migration

New Headquarters

Savannah Kennel Club Fundraising Event

Wagfest Community Impact Event

Explainer Video

Focusing on Unique Differentiators of a First-to-Market Online-to-Local Shopping & Selling Solution

(Rough cut) This was the making of an explainer video highlighting the differentiators of a new business model vs. current online marketplace options and the difference between purchasing a wedding dress online, sight unseen through the mail vs. experiential shopping that combines online shopping with the possibility of a local fitting at a partnered bridal boutique within the Share the Lovely network.[more]

Explainer Video (unscripted)

   ^{"How-it-works" video quickly highlights unique value and differentiators of new business models}^.

Brand Communication & User Experience

Brand Communications

Developing business alliances through sales enablement collateral insistent on brand integrity.

User Experience

User experience and logical interface for engaging journeys are as important as the product or service.

Brand Continuity

A cohesive brand experience across channels is essential for trust, brand equity, and experience.

   ^{Consistent visual identity across channels and departments sets the tone and voice of your brand 
         personality, message, lifestyle and value that your intended audience can trust and connect.}

 ^{Communication Guidelines, SEO/Content SOPs and shared media libraries provide efficient and}
      ^{effective time & resource investment and deliverables internally & outsourced teams and clients.}

Growth Marketing & Product-Market-Fit Testing

The Consignor Seller’s Journey & Paid Media Sequences

The Selling Bride (C2B)

Brides Consigning their Wedding Dress

Display Ad

Landing Page

How it Works

Finally a concierge experience in bridal resale that bridges the gap between brides and consignor brides and adding authentication and confidence in the exchange of high-end wedding dresses that average $2k secondhand.

   ^{Micro-Testing for proof of concept, messaging, and product market fit for Growth Optimization}
       ^{through Paid Social Display and Programmatic Ads}

   ^{Achieved 3%-6% Average CTR (Facebook & Google Display) and 5% conversion on Lead Gen}
       ^{and Product Ads. Both types performing well above industry benchmarked averages of 1.5%-2.5%}

The Shopper’s Journey (Sequences)

The Shopping Bride (B2C)

Display Ad

Landing Page

How it Works

Shopping for the modern bride that combines online & local experiences and try-before-you-buy fitting and shopping once-worn wedding dresses with confidence while removing the risk, stress, and financial burden.

Brand Dialogue Blocks & Elements Reinforcing Mission

Communicating Values

Business Webinar (Funnels)

Small Business Partnership and Advocacy Collective Network Partnership (B2B)

Business Webinars delivering industry critical information and gain adoption of a new business model and the unique collective network and business partnership supporting small retailers support emerging markets.

Recorded Webinar Social Promotion Landing Page

   ^{Webinar introducing sharing economy collaboration helping small retailers compete and support}
       ^{innovative retail options for the modern shopper online and locally. Partnership economy business}
       ^{model how-it-works (TOFU).}

   ^{Educational and Lead generating training for TOFU relationships. First touch point for 3 local}
        ^{partners joining the network.}

B2B ReCommerce-as-a-Service Solution (Partnership Economy)

Collective Network Partnership and Advocacy Development

Retail Partnership for the modern bride combining online & local shopping experiences with a local try before you buy fitting at a participating bridal boutique within the Share the Lovely network.

Display Ad Landing Page

We Joined

Just in time

Learn More

   ^{Display Ad Content lead generation introducing how collaboration can help small retailers}
       ^{compete and support the modern shopper online and locally. Partnership economy business}
       ^{model how-it-works (TOFU)}

   ^{Educational and Lead generating training for TOFU relationships. First touch point for 4 local}
        ^{partners joining the network}.

Business Webinars have helped deliver critical information and gain adoption of a new business model and the unique aspects of a collaborative network and unique first-to-market B2B Collective. more]

Webinar Recording

   ^{Webinar introducing sharing economy collaboration helping small retailers compete and support}
       ^{innovative retail options for the modern shopper online and locally. Partnership economy}
       ^{business model how-it-works (TOFU).}

   ^{Educational and Lead generating training for TOFU relationships. First touch point for 3 local}
        ^{partners joining the network.}

B2B and B2C Financial Programs

Mortgage Approval Program

Financial Literacy Program – part 1 of 9

Rebranding, Expansion & Innovation

New Mascot & Pubic Introduction

፨ Storyline 1, Storyline 2 ፨Storyline 3,

Spearheading New Business Opportunities

Community Programs

Experiential Sales Event

B2B New Economy Alliance

Upskill Literacy Program

Spanish Language Website

  ^{Higher bounce rates, lower scroll rates, less engagement and lower conversion, warranted a}
       ^{review and strategic repositioning. Rebranding Examples of rebranding and community building}
       ^{to appeal to a new generation with updated language, style, relating and engage new audiences.}

   ^{Appealing to an emerging generation, and the demand for transparency & impact while}
       ^{improving reputation/stigma, engagement, and relationships with consumer protection agencies}
       ^{experienced a domino effect with earned content, referrals and -ultimately experiencing 50%}
       ^{lower cost per click and 35% lower cost per acquisition.}

Instragam

Instagram Feed

Facebook

Facebook Feed

   ^{Building a consistent social media style, message and presence aligned with the company's}
       ^{vision and targeted personas improved views and engagement rate and followers.}

   ^{Growth: 1700% increase in engagement rate MOM over 4 months. 1,300 social followers (FB,}
        ^{IG, LinkedIn) over 2-month period. 1,652 leads generated pre-launch through social media}
        ^{content funnels. Social attributed website traffic increased 350%}

Strategic Content

Email Marketing Sequence Funnels

Driving Interest and Lead Generation

In the examples below, I built the strategy, copy, landing pages, forms, CRM segmentation & list management, and reporting analytics focused on sales team enablement and provided as templates in Salesforce and Hubspot.

Landing Pages

K12 Back to School Landing Page

Getting Back to School Landing Page

Adult Education Landing Page

Email Marketing / Landing Page Campaigns

Reimagining Adult Education

Re-engage Promotions

Simple+Effective for a successful year

Brand-Building Native & Evergreen Content

SEO Optimized Organic Content

Sustainable Brides

Sustainable & Affordable Wedding Stylists and Personal Shoppers

Brand-Aligned Lifestyle Content

Content for Brand Differentiation

Delighting Targeted Personas, Build Authority, Brand Equity, Distributed Across Channels

Strategically planned organic content to reach target audiences and build brand authority and trust. Informative, Inspiring, and engaging. Blog posts, Video, or Evergreen or Branded pages, built within style guides targeting defined personas, following content, and SEO protocol (SOPs), scheduled, sequenced, repurposed, and shared across channels.

Native Content Portfolio (links to follow)

Related nonpromotional opportunities to lead back to your brand to educate and inspire audiences.

Native Content Portfolio (links to follow)

Native Blog Content (links to follow)

   ^{Strategic Content shared across organic and paid channels has the ability to attract, engage and}
       ^{build trust, generate leads, and contribute to backinks. Ultimately improving organic rank, traffic}
       ^{and domain authority. .Sharing across channels can include native content programmatic ads.}

   ^{Record high performance through Nativo ranked #2 Top Performing Client 2017 and 2018 with}
       ^{19.95% CTR (565% above Benchmark) and Time on Page 71% above Benchmark with 87% scroll}
       ^{depth - TMX Finance, & TitleMax.}